About Us

This company started trading in 1922, it was servicing the local community with their fruit and vegetable needs and over time evolved into a wholesaler and exporter. We are situated in the THE JOBURG MARKET. This location allows us to maximize our efficiency and quality procurement of the fresh produce. We source our products directly from farmers, the agents trading in the fresh produce market and from other suppliers , thus no order is to Big or to SMALL forus to execute.

With our dedicated team of buyers, we aim to provide the best quality for our clients today and everyday. Three generations have run this business, next year we turn 100 years. Anybody can buy and sell fruit and vegetables ,we do that but we strive to provide the best possible service relating to procuring, handling and dispatching

 

OUR MISSION

We are a leading wholesaler and exporter of fresh produce from South Africa, delivering the
finest quality of fruits and vegetables to our customers nationally and into Africa . We source
our produce from THE JOBURG MARKET and local farmers who follow sustainable and ethical
practices , ensuring freshness, taste and nutrition. We are committed to excellence, innovation
and customer satisfaction, offering competitive prices and timely delivery. We are proud to
share the bounty of South Africa’s rich and diverse agriculture with the global market.